Last year I had the amazing opportunity to do an internship at Museum Oldenzaal. In my internship I learned about all the inner workings of a museum but was primarily tasked with researching how to reach Gen Z with museum social media content and a museum event.

On this page I showcase the promotional photographs taken for the Gen Z event where Gen Z’ers were invited to come and take pictures and videos inside the historical house of Museum Oldenzaal in fitting attire of the rich of the 18th century.

In the look of the photographs I intended to capture a mixture of editorial and aesthetic photography to ‘modernize’ the historical house and give Gen Z the chance to step into the 18th century themselves with the intend to get Gen Z’ers more interested in the museum and its history.

My theory (backed with research) was that Gen Z would be more open to learn about the museum’s history voluntarily if it were to become more interactive and in concord with their interests, say, their ability to personalize it in a social media post for their own Instagram account for example.

My theory proved correct and now I still have these fun promotional photographs as a keepsake to an incredible internship.